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The importance of pressure

I wanted to share with everyone some insights for handling work and life pressure from a friend of Whitespace called Kay Gill. It goes something like this . . Are you feeling the squeeze? If you are...

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Mass market marketing is dead

As a marketer, when you attend your next trade show you have four options. 1) You can wander round, soak up the atmosphere, listen and learn. 2) You can arrange for a speaking slot for yourself or...

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What kind of professional do you want to be?

Sometimes workloads get heavy and our priority is more about surviving to do list, than on what people think of us. When you do get time you can spend hours agonizing what kind of professional you...

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Customers don’t buy products, they buy outcomes

It never ceases to amaze us how many B2B marketers still insist on marketing product. Customers don’t buy products, they buy outcomes. ‘What is the outcome?’ is the single most important question in...

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Mexican Wave Goodbye

Mexicans can now pick up a divorce – right next to their milk, bread and orange juice. The prepaid Libera Divorce Pass, which can be found in the grocery aisle, has been created by a group of lawyers...

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Chuck out the negative instruction

Did you know that our subconscious mind doesn’t recognise negative instructions? So when I just read a website by a US marketing guru (who I do respect), giving tips on how to be a marketing super...

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Ikea gets volunteers to help with new store opening

IKEA moved its store location in Bergen, Norway, and they decided to ask for volunteers to help with the opening to engage with the community. They used press, outdoor, banner ads, and social media to...

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Success is determined more by what you do with your mind than with your body

Over the years 
we’ve helped our clients implement some huge projects, sometimes transformational. At times, as we’ve been about to launch a new campaign, brand, ecommerce platform, or other project...

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Brand consistency is dead, long live the brand

We couldn’t agree more with Harley Augustine, Brand Director, Elmwood Asia, when he said this week that the old chestnut of ‘brand consistency’ has slipped quietly into extinction. He goes on to say...

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Meet MsMeet Miss Kō, an original restaurant identity

We love Gregory Bonner Hale’s new graphic identity for Miss Kō, a new Asian fusion restaurant in Paris that sports a Phillipe Starck interior which GBH describe as “a place where cultures collide,...

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