We love Gregory Bonner Hale’s new graphic identity for Miss Kō, a new Asian fusion restaurant in Paris that sports a Phillipe Starck interior which GBH describe as “a place where cultures collide, fantasy rules and nothing is what it seems”…
The restaurant’s name and identity are based around the fictitious Miss Kō, “a young, sexy but eternally mysterious symbol of Asia, and the embodiment of its traditions and its strangeness”.
Miss Kō herself appears in the brand identity as a naked woman, her face in shadow, showing off her full body suit tattoo, a sign in some Asian cultures, apparently, of ties to the underworld.
Click here to view the full brand components including an interesting exterior signage.
Creative Review February 22nd, 2013
